TTT Launches a Father’s Day Campaign with GM Modular — “Tu Jaanta Nahi Mera Baap Kaun Hai”
Mumbai, 17th June 2025: This Father’s Day, Collective Artists Network’s Terribly Tiny Tales (TTT) India’s premier micro-content platform and GM Modular, a pioneer in India’s electrical solutions are flipping one of India’s most iconic phrases — “Tu jaanta nahi mera baap kaun hai” — on its head. In a heartwarming new campaign, the line takes on a fresh, surprisingly tender meaning, spotlighting the quiet strength and love of Indian fathers.
The line “Tu jaanta nahi mera baap kaun hai” is often associated with authority and aggression — a symbol of power play. But this Father’s Day, TTT and GM Modular are flipping the script. In this campaign, the phrase becomes a window into a quieter kind of strength — the kind that fixes, supports, and protects without ever needing the spotlight. It’s a tribute to the softer, often unspoken side of fatherhood: quiet love, everyday effort, and dependable care.
From choosing the right lighting so his daughter can study late into the night, to switching on the fan so his son feels relaxed after a long day — these are the understated moments that make up a father’s love. TTT calls them “Pookie Dads” — the silent fixers, the dependable doers, the unsung heroes who never ask for credit but always show up.
Through a film packed with nostalgia, authenticity, and clever product placements, the campaign captures the emotional essence of fatherhood. Each ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ moment becomes a gentle tribute to dads who have always known best — and shown it through actions, not words.
Anuj Gosalia, Founder & CEO of TTT, shared “This campaign is a love letter to the quiet, thoughtful, slightly awkward but completely lovable father figures. That’s what we wanted to celebrate with GM Modular — with humour, honesty, and heart.”
Jayanth Jain, Founder of GM Modular, added, “As we redefine excellence, we believe that just like a father’s approval, our products pass the ultimate Dad Test — ensuring a seamless blend of safety, reliability, and thoughtful design in every Indian home. This campaign is a tribute to dads everywhere.”
This isn’t just a Father’s Day campaign — it’s a celebration of the dads who’ve always been there, upgrading our lives quietly and consistently, without ever needing to be in the spotlight.
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