By-Piyali Chatterjee Konar, Executive Vice President, Head – CX/UX/B2B at Hansa Research Group Private Limited
Yoga has transformed into an effective and holistic lifestyle choice, that addresses the physical, mental, and emotional demands of today’s life. Insights from Hansa Cheetah, our proprietary insights platform, reveal that 88% of individuals (64% daily and 24% a few times weekly) have shown that it has a solid foothold, mostly in the 26–35 age group. Awareness of International Yoga Day is high at 95% and shows its cultural importance, as a country with a rich yoga and cultural heritage.
The benefits of yoga appear to have broken across demographics: 72% have reported a decline in stress and anxiety levels, 60% have better sleep, and 64% have relief from physical discomfort. Perhaps its effectiveness is illustrated by 75% of survey respondents believing yoga is more effective than other fitness activities. In youth engagement: 66% said they were influenced by celebrities on social media or following trends, and 61% said they began doing yoga to help with their mental health. More than 80% say they would be interested in attending a Gen Z yoga, music, and wellness event signaling a fresh, modern vibrancy.
In fact, this trend may reflect even how yoga is accessed – 82% indicated a preference for practice at home compared with 89% who have ever participated in a mass yoga activity. Digital platforms also increasingly matter, given that digital content featuring guided practices and mindfulness principles is accessed by more than half of the younger practitioners. It is also encouraging that 82% indicated a desire to join a government-sponsored yoga program, and 72% want it to be included in schools and college curricula.
Given that 73% expect yoga to gain more significance in the future, and the popularity of yoga increases in a world where digital fatigue and AI-influenced lifestyles are on the rise, we are confident that yoga is not only a tradition but a wellness movement looking ahead.
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