Walmart Vriddhi Partners to Empower an Additional 100,000 MSMEs for Business Growth by 2028, Expanding their Access to International Markets
NEW DELHI and BENTONVILLE, Ark., June 20, 2025 – Walmart’s supplier development program, Walmart Vriddhi, partners with Ideas to Impact Foundation (i2i) to empower an additional 100,000 MSMEs in India in the next three years. With the combined strengths of Walmart’s global supply chain expertise and Flipkart’s pan-India eCommerce capabilities, Walmart Vriddhi’s free program will help enable more MSMEs to expand their access to both national and international markets.
Since its launch in 2019, Walmart Vriddhi has trained over 70,000 MSMEs by enabling access to digital commerce, personalized mentorship and strategic partnerships. By using digital tools to train MSMEs in crucial aspects of business management such as finance, marketing, workforce management and environmental sustainability, the program empowers entrepreneurs to establish successful and sustainable business models. Walmart Vriddhi graduates have experienced approximately 55% year-on-year growth through the program‘s enablement.
Participants will benefit from an approach devised by Walmart, Flipkart and the program’s implementing partner, Ideas to Impact Foundation, through access, outreach and program management expertise. With foot-on-ground teams, enablers, access to digital skilling tools, onboarding and personalized mentorship, the program is building a high-impact engine to empower its participants.
“We are constantly inspired by India’s vibrant innovation ecosystem and the growth potential of its MSMEs. Many micro enterprises face difficulties in securing the knowledge, tools and market access they need to thrive. Empowering these entrepreneurs with critical business skills and market access has helped them to build and scale their business sustainably, and contribute to India’s economic growth story,” said Jason Fremstad, Senior Vice President, Supplier Development, Walmart.
“As we enter the next phase of Walmart Vriddhi, we’re empowering MSMEs with new tools for digital growth, sustainability and export readiness, and we continue to provide these for free. Through the Walmart Supplier Academy’s eLearning modules and new ecosystem partnerships, we’re going beyond skilling to enable businesses to sell through Walmart Marketplace and Flipkart. At Walmart, we’re proud to support India’s small businesses in building a future that’s bigger, more digital and more connected than ever before,” he further added.
As MSMEs scale their operations, the Walmart Vriddhi program will continue to help them pursue their international ambitions by enabling access to cross-border trade via the Walmart Marketplace (Walmart.com). It will also provide businesses with tools to integrate into supply chains, including those of Flipkart Marketplace, Walmart Marketplace or any other online platforms.
Rajneesh Kumar, SVP and Chief Corporate Affairs Officer, Flipkart Group, added, “Our unwavering commitment at Flipkart is to empower MSMEs by democratizing access to digital commerce and vast growth opportunities. Through strategic collaborations like Walmart Vriddhi, we are collectively enabling entrepreneurs to scale their aspirations and significantly contribute to India’s burgeoning digital economy.”
As part of its efforts to broaden the reach and impact of the program, Walmart will engage with strategic partners to drive inclusive growth. The program has signed a Memorandum of Understanding (MoU) with the governments of Haryana to facilitate onboarding and empower success, and will soon sign additional MoUs with other states. Building on the success of Walmart Vriddhi in India, similar supplier development initiatives have been launched in Mexico (Crece con Walmart) and the U.S. (Grow with US).
To participate in the Walmart Vriddhi program, MSMEs can register here: https://www.walmartvriddhi.org/. Sellers aiming to sell to the U.S. through Walmart Marketplace can register through this link: https://www.walmartvriddhi.org/marketplace
To further simplify information for entrepreneurs, the Walmart Vriddhi website now contains a consolidated resource platform for small businesses to access offerings from Walmart’s group companies and other resources. MSMEs can access onboarding links for Flipkart, Myntra, and Walmart Marketplace, domestic payment solutions, and initiatives across the Walmart and Flipkart ecosystem tailored to support small businesses and artisans entering domestic and global eCommerce.
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