New Delhi, 25th June 2025: ENTOD Pharmaceuticals, one of India’s leading innovation-driven pharmaceutical companies, takes center stage in the latest episode of the acclaimed docuseries Molecules of Hope, now streaming on JioHotstar. The newly released segment delves into the rapidly growing myopia crisis, especially among children, and ENTOD’s pioneering efforts to address it through scientific innovation, early screening, and large-scale awareness campaigns.
With a legacy of over five decades in eye care, ENTOD has made childhood myopia a core focus of its ophthalmic portfolio. As screen time rises and outdoor activity declines, especially among school-age children, myopia is no longer just a vision problem it’s becoming a public health emergency. According to global projections, nearly half of the world’s population will be myopic by 2050, making this condition a silent epidemic of the digital age.
The episode opens with a powerful visual narrative of a mother administering eye drops to her child before school, where a free eye screening camp is underway. As the child explores how the drops work, the narrative unfolds into the innovation and development in ophthalmology segment in India. The story is interwoven with powerful insights from ENTOD’s founders, who reflect on the company’s legacy and innovation in preventive eye care, alongside a paediatric ophthalmologist highlighting the importance of early detection. Together, these voices underscore ENTOD’s mission to tackle childhood myopia through science, education, and community outreach.
“Myopia has transitioned from a manageable issue to a significant public health concern,” said Mr. Nikkhil Masurkar, CEO of ENTOD Pharmaceuticals.
“At ENTOD, we believe in early intervention through both innovation and education. This documentary showcases our journey in tackling myopia head-on, from developing targeted eye therapies to creating community-level impact through grassroots campaigns.”
The episode underscores ENTOD’s proactive role in combating myopia through:
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Research-backed therapies aimed at slowing progression
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Early detection programs in schools and communities
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Public awareness initiatives, including Myopia Awareness Week, observed annually across Indian cities for the past four years
Molecules of Hope has resonated strongly with viewers and health professionals alike, and the ENTOD episode stands out for its message of early action and collaborative change.
As ENTOD continues its mission to make preventive eye care accessible and impactful, this docuseries acts as a timely call to action urging parents, educators, and healthcare professionals to prioritize children’s vision health before it’s too late.
This feature adds to ENTOD’s continued efforts to combat Myopia, including its annual observance of National Myopia Week for the past 4 years. Through this initiative, ENTOD has led educational and screening campaigns across several Indian cities.
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