Mumbai, 1 July 2025: Flying in all the way from Korea to your skincare shelf, the latest K-beauty sensation Anua has landed on Nykaa, India’s leading beauty and lifestyle destination. With gentle yet effective products that focus only on what’s necessary for your skin, Anua’s unique synergetic formulations have garnered global acclamation. This launch not only deepens Nykaa’s commitment to offering the finest global beauty solutions but also highlights its pivotal role as the pioneer in introducing K-beauty to Indian consumers.
Whether you’re a skincare explorer or a minimal skincare loyalist, Anua’s promise of constantly innovating their formulations to bring the most effective results, avoiding irritating ingredients, using eco-friendly methods and protecting the environment speaks directly to today’s conscious consumer. The products contain a combination of natural and active ingredients to focus on specific skin concerns, right from blemish care and anti-aging to moisturizing and brightening. Consumers can now access Anua’s best-selling formulations such as:
- ANUA Heartleaf 77% Soothing Toner – Known for calming irritated skin and restoring skin balance
- ANUA Niacinamide 10% + TXA 4% Serum – A brightening serum that fades dark spots and evens out skin tone
- ANUA Heartleaf Pore Control Cleansing Oil – Removes makeup and excess sebum while soothing the skin
- ANUA Heartleaf 77 Clear Pad – Pre-soaked toner pads that exfoliate, soothe and refine skin texture
Commenting on this move, Ryan Lee, CEO – The Founders Inc (brand owner of Anua) said,: “We are thrilled to introduce Anua to the Indian market through our exclusive partnership with Nykaa. This collaboration marks an important step in our global journey, and we’re excited to share Anua’s gentle, effective skincare with a new audience while building a meaningful community in India.”
Anchit Nayar, Executive Director & CEO, Nykaa Beauty said, “With the soaring demand for K-beauty in India, Nykaa continues to lead the way in bringing global skincare excellence to our consumers. As proud forerunners in introducing K-Beauty to the country, we’re thrilled to exclusively launch Anua, a brand known for its clean, calming, and results-driven formulations.This partnership strengthens our commitment to offering beauty that’s thoughtful, trusted, and truly global.”
Nykaa was the first to put K-Beauty on India’s beauty map and it’s been leading the charge ever since. Today, Nykaa is home to a curated lineup of cult Korean brands including Aestura, Dr.Jart+, Isntree, COSRX, Etude, Laneige, and Sulwhasoo, among others. The latest addition, Anua, reinforces Nykaa’s commitment to building a powerhouse portfolio of globally renowned, clinically driven, and conceptually distinct beauty brands.
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