Haryana, India, 9th July 2025: Divine Hindu, a spiritual lifestyle brand started by brothers Aniruddha Singhai and Anurodh Singhai, mentored by Arjun Vaidya has raised seed funding from BeyondSeed, D2C Insider Super Angels, and Signal Ventures. The new funding will help the brand grow in India and overseas, offer more spiritual products, and build a strong online community around Hindu traditions.
Founded with the aim of keeping India’s sacred rituals and crafts alive, Divine Hindu offers certified devotional and spiritual products, including Rudraksha, Tulsi, Karungali, sandalwood, agarbatti, brass idols, puja kits, sacred jewellery, gemstones, and religious books. Each item is selected to honor ritual purity, support traditional artisans, and provide beautifully made spiritual products that people can trust.
“Divine Hindu is born out of our personal affinity for spirituality and culture. Growing up in a conventional Indian family, we realized how difficult it was to find authentic and meaningful religious products, both within India as well as for those residing overseas. We started Divine Hindu to honour age-old rituals, support local craftsmen, and offer genuinely crafted spiritual products people can trust. Our vision has always been to connect tradition with the modern Hindu community around the world. With this funding, we’re ready to grow globally, launch new offerings, and build a vibrant digital-first platform for today’s devotees,” said Aniruddha Singhai and Anurodh Singhai, Co-Founders of Divine Hindu.
The market for Hindu devotional products is expanding in India and globally, likely resulting from increasing devotion among Hindus. In 2025, India’s market alone is estimated to be valued at more than USD 113 million, and there is substantial interest from the Hindu diaspora worldwide. The global devotional products market was estimated between USD 3.6 to 3.9 billion from 2022 to 2024 for all faiths. The global devotional products market is estimated to be over USD 8.3 billion by 2034. Much of this growth is being fuelled in large part by Hindu spiritual essentials such as idols, puja kits, incense, and jewelry- often referred to as sacred jewellery, especially in the US, UK, Canada, and UAE, where there are larger Hindu populations.
After the funding, Divine Hindu aims to expand all over India through reputable e-commerce platforms such as Amazon, Flipkart,Myntra, Blinkit, Zepto & Instamart. The Divine Hindu team will also start selling products internationally, initially through Amazon Global, to places like the US, UK, UAE, and Canada, where there are many Hindus who often ask for trusted products for their spiritual lives. They are also preparing new product launches such as curated puja kits and Spiritual wearables.
Divine Hindu just don’t sell products, but also invest in content creation. Their Instagram followers grew to 130K in the last one year by sharing facts, rituals, knowledge through reels– and defining how people can connect with their roots through guides, educational videos, and social media. Divine Hindu is creating awareness and reaching a younger audience in India and abroad.
The funding round was led by Kuldeep, Lead Investor at BeyondSeed, who believes Divine Hindu is solving a problem that many have overlooked. “Spirituality has long shaped the emotional and cultural fabric of India, yet the devotional market has often been overlooked and underserved. Divine Hindu brings back credibility with a modern D2C playbook and deep cultural grounding. We believe in their mission to be the world’s most trusted spiritual brand, and we’re excited to support their global journey,” he said.
Abhishek Shah, Co-Lead Investor from D2C Insider Super Angels, also sees huge promise in the brand.
“At D2C Insider Super Angels, we back founders who are creating purpose-driven, scalable global brands of tomorrow from India. Divine Hindu isn’t just building a brand; they’re sparking a movement rooted in heritage, trust, and community. The potential to redefine a centuries-old category for the digital age is immense,” he said.
“At Signal Ventures, we back founders reimagining large, underserved markets – and Divine Hindu is doing just that in the $10B+ faith economy. Aniruddha and Anurodh, the Founders bring the rare mix of cultural insight and D2C experience needed to build a globally loved brand rooted in tradition. We’re excited to partner with them on this journey to make spiritual products trusted, accessible, and aesthetically designed for the modern devotee.” Jignesh Kenia, Co-Founder, Signal Ventures
As Divine Hindu begins this next chapter, the team remains focused on its mission: to serve the spiritual needs of Hindus everywhere with honesty, care, and respect— and to help people feel proud of their culture and faith, no matter where they live.
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