India is preparing to launch a nationwide health and nutrition campaign focused on women, adolescent girls, and children. Beginning on September 17, 2025, and continuing through October 2, the Swasth Nari, Sashakt Parivar Abhiyaan is set to be the largest ever health outreach in the country dedicated to the wellbeing of women and their families.
This initiative, which aligns with the broader goals of universal health coverage and sustainable development, is a collaborative effort between the Ministry of Health & Family Welfare and the Ministry of Women & Child Development. It aims to provide essential health services to those who need them most — especially in rural and underserved areas.
A Unified Approach to Health and Nutrition
This campaign brings together multiple areas of healthcare, with a strong emphasis on preventive, promotive, and curative services. More than one lakh health camps will be set up across government health facilities — including district hospitals, community health centres, and Ayushman Arogya Mandirs.
Key services will include:
- Screenings for non-communicable diseases, including blood pressure, diabetes, and obesity.
- Women’s health services such as cervical and breast cancer screening.
- Anaemia testing and nutrition support for adolescent girls and women.
- Maternal and child healthcare, including antenatal checkups and immunisation.
- Counselling on mental health, menstrual hygiene, and lifestyle changes.
- AYUSH services such as yoga and traditional wellness consultations.
- Digital health card registration and access to government health insurance schemes.
Reaching the Last Mile
This campaign is designed to reach women and children at the grassroots level. Through strong local engagement, community health workers like ASHAs, Anganwadi workers, and ANMs will play a central role in mobilising families and ensuring participation.
In addition to public health infrastructure, mobile units will travel to hard-to-reach areas. Special attention will be given to tribal regions where sickle cell disease screenings and genetic counselling will be conducted. There will also be targeted outreach for tuberculosis detection and support for affected individuals.
A Holistic and Integrated Effort
What sets this initiative apart is its integrated approach. It goes beyond treatment to focus on education, prevention, and awareness. At each camp, participants can expect to:
- Learn about balanced diets and healthy food through live demonstrations.
- Understand the importance of regular screenings and early detection.
- Receive guidance on mental wellbeing and emotional health.
- Participate in activities promoting exercise, hygiene, and self-care.
By involving educational institutions, youth groups, self-help groups, and local governments, the campaign fosters a community-first approach to health. Young volunteers from the MY Bharat programme will help raise awareness and encourage participation.
Support from Across Sectors
A wide range of ministries and departments are involved in ensuring the campaign’s success. Ministries responsible for rural development, education, youth affairs, tribal welfare, and defence have all aligned their efforts to make healthcare more accessible.
Government institutions such as AIIMS, ESIC, CGHS, and military hospitals will provide specialist support. Additionally, private hospitals and clinics are being encouraged to participate by offering services and mobilising resources.
Focus on Sustainable Health Practices
The campaign also promotes long-term behavioural change. With a growing burden of lifestyle diseases, this outreach aims to instil habits that support sustainable health and wellness. Activities will encourage:
- Reduced sugar, salt, and oil consumption
- Improved physical activity through yoga and exercise
- Voluntary blood and organ donation
- Menstrual hygiene awareness and sanitation access
Citizens will also be invited to register on national health platforms, pledge to donate blood, and support TB patients through nutrition and care.
The Swasth Nari, Sashakt Parivar Abhiyaan is not just a short-term health drive — it is part of a larger mission to build a healthier, more resilient India. By focusing on women and children, the campaign lays the foundation for stronger families and empowered communities.
This collective effort is a reminder that accessible healthcare, informed communities, and sustained wellness are key pillars of national development.
As the country comes together to make this campaign a success, every citizen has a role to play — whether by participating in a local health camp, volunteering, or simply spreading the word.