Kochi, India – 08 August 2025: Samsung, India’s largest consumer electronics brand, is inviting families across Kerala to welcome home the joy of smart living, this Onam. With the return of its much-loved festive campaign, ‘My Kerala, My Samsung’, running from July 25 to September 28, 2025, the Onam promotion brings exclusive offers on Samsung’s premium Bespoke AI-powered home appliances, designed to help consumers upgrade their everyday living. Available across select retail outlets in Kerala, the campaign reflects tradition, innovation, and togetherness for the auspicious harvesting festival.
To make this festive upgrade truly accessible, Samsung has announced a host of finance and affordability benefits. Consumers can enjoy cashback of up to ₹50,000 on the new 25kg Bespoke AI Laundry Combo, and ₹20,000 cashback on the flagship French Door Refrigerator with Family Hub. Other models in the Bespoke AI portfolio also come with attractive cashback offers including up to ₹10,000 on Side-by-Side refrigerators, ₹9,000 on Front Load washers, ₹4,500 on Top Load models, and ₹4,000 on Frost Free refrigerators. Along with easy zero down payment options, consumers can also avail ‘1 EMI off’ on select refrigerators and washing machines under Samsung’s 20/5 finance scheme.
Adding even more value to this festive offering are Samsung’s long-term warranty and installation benefits. Consumers can enjoy a 20-year warranty on the Digital Inverter Compressor in refrigerators and Digital Inverter Motor in washing machines delivering Samsung’s promise of lasting performance. Microwaves come with a 10-year warranty on the Ceramic Enamel Cavity, and air conditioners with a 5-year comprehensive warranty. To help families enjoy cool comfort right from day one, free installation is also available on 5 Star Bespoke AI WindFree™ ACs.
Now in its fifth year, “My Kerala, My Samsung” has become a familiar part of the festive season, offering consumers not just products but possibilities. At the heart of this year’s celebration is the Bespoke AI range, featuring refrigerators, washing machines, microwaves, and air conditioners that combine cutting-edge technology with personalized convenience. With smart features tailored to modern lifestyles, and durability that stands the test of time, these appliances help transform festive upgrades into long-term investments. The campaign is rooted in a simple idea: this Onam, don’t just celebrate, elevate how you live, every