Mumbai, 16 June, 2025 – GAIL (India) Limited is delighted to announce that its flagship initiative, ‘HAWA BADLO’, has been honoured with the prestigious Afaqs! Marketers Excellence Award in the category of ‘Best Content Marketing Campaign – Content’. This recognition is a testament to the powerful storytelling and impactful engagement achieved through the campaign, which has consistently championed the cause of clean air and environmental responsibility.
The award ceremony took place at The Westin, Goregaon, Mumbai, and represents one more significant milestone in the continued journey of the Hawa Badlo initiative. This most recent award follows closely on the recognition of another important award – the Hawa Badlo: Reconnect To Roots campaign was recently acknowledged at vIDEA 2025 – The Video Media Awards & Summit, which took place in Gurgaon. These sequential awards represent the ongoing importance and effectiveness of the campaign in encouraging important conversations about the environment.
Hawa Badlo: Reconnect To Roots is an impactful reminder of India’s rich culture and ecological heritage, and urges its citizens to reconnect and revive the sustainable living practices that are a significant part of the Indian way of living. The campaign seeks to remind audiences of the values of organic living, recycling, upcycling, and waste minimisation, which are rooted in Indian culture and are relevant now more than ever to address the environmental challenges that modern society faces. The campaign also advocates for strengthening local economies and reclaiming environmentally sound practices and habits of our ancestors.
One of the central themes of the campaign is yoga, which exemplifies the unity between self and nature. Rooted in the Sanskrit word meaning ‘to unite’, yoga is more than a physical practice—it is a philosophy that mirrors the campaign’s message of alignment between the individual and the environment. By promoting such holistic ideals, Hawa Badlo invites people to become active participants in the movement for a cleaner and more conscious future.
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