Honda Cars India introduces Direct Connect a Real time Interactive Customer Platform for Honda Elevate

<p style=”font-weight: 400; text-align: justify;”><strong>Mumbai, September  20^th, 2024</strong>:  Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has announced the enhancement of its acclaimed virtual showroom with the introduction of a new<strong> Direct Connect </strong>interface. Introduced for the Elevate, the company has employed real-time cloud visualizer technology to offer this unmatched user experience. The feature will also be extended to other models.</p>
<p style=”font-weight: 400; text-align: justify;”>Direct Connect is a direct-to-customer platform which offers customers a seamless, live interactive experience to explore Honda cars during their on-line car purchase journey. With the integration of this technological innovation, customers can engage with an expert real-time who will explain the car’s features, guide them to choose the right variant, explore accessories all while viewing the effective price estimate.</p>
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<p style=”font-weight: 400;”>Commenting on the launch, <strong>Mr. Kunal Behl, Vice President, Marketing &amp; Sales, Honda Cars India Ltd. said</strong>,<em> “As technology evolves, HCIL remains steadfast in its commitment towards digitalization. Our latest platform, Direct Connect, exemplifies this commitment by offering a one-of-a-kind car buying experience to users providing them with a two-way real-time interaction between the user and expert simultaneously. With this visually engaging platform, we aim to give our customers with a unique and enjoyable way to explore the Honda Elevate, enabling them to make informed decisions all from the comfort of their own homes or offices.”</em></p>
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<p style=”font-weight: 400; text-align: justify;”>Direct Connect enhances the customer experience with several key features. It offers a photorealistic view of the Honda Elevate allowing users to change colours, explore features, and visualize accessories. The customers can also book a test drive with their preferred dealerships during the call ensuring a smooth personalized buying journey.</p>
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