29 July 2025, Noida, India: Metro Brands continues its exciting expansion of Foot Locker India with the launch of its newest store at DLF Mall of India, Noida. This marks the brand’s second store in India, following a high impact launch in Delhi’s Nexus Select Citywalk last year. Foot Locker, a global leader in sneaker culture, known for its curated selection of top brands and strong community focus, has an exclusive licensing partnership with Metro Brands Limited and with Nykaa Fashion exclusively managing the e-commerce business. Together, this partnership is redefining athleisure retail in India by offering early access to the most in-demand sneakers, trend-driven apparel, and thoughtfully curated accessories. From Gen Z to millennials, the store serves as a destination where culture, community, and style intersect.
With a spacious footprint of approximately 6,700 sq. ft., the Noida location is set within one of India’s most prominent shopping and lifestyle destinations. The store blends Foot Locker’s new global design language with locally inspired elements—creating a retail experience customized for the Indian consumer. The store promises an immersive shopping journey featuring fresh drops, new arrivals, and product lines from leading brands such as Nike, adidas Originals, PUMA, New Balance, On, ASICS, FILA, and others.
The bold new store format highlights innovation at every turn, featuring iconic brand zones, limited-edition product drops, and interactive elements that connect with more than just the merchandise.
In step with the launch of Foot Locker’s physical store, Nykaa Fashion is bringing the brand’s iconic streetwear spirit to life online. With a dedicated Foot Locker microsite and immersive online experiences on both Nykaa Fashion and Nykaa Man, the digital rollout mirrors the pulse of Foot Locker’s in-store vibe. Backed by Nykaa Fashion’s cutting-edge digital ecosystem, the experience promises to be seamless, intuitive, and built for discovery. It delivers sneaker drops, style edits, and streetwear staples straight to heart of sneaker lovers, with a highly personalized shopping experience, setting a new benchmark for e-commerce in India’s streetwear market.
The launch event at DLF Mall of India, Noida was a celebration of style, sport, and self-expression, attended by key opinion leaders, sneakerheads, and cultural influencers from across India. The evening came alive with engaging activations, mirroring the high-energy, community-first ethos of Foot Locker globally.