Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and a pioneer of mobile payments, QR codes, and Soundbox, has launched ‘Golden Rush’ — a special campaign to promote digital gold savings during Akshaya Tritiya, a festival known for auspicious gold purchases.
Through this initiative, individuals investing ₹500 or more in gold on Paytm can earn reward points, with 5% of the transaction value credited as points on every purchase. These points contribute to a dynamic leaderboard, where top participants stand a chance to win from a total prize pool of 100 grams of gold.
Whether it’s for a wedding gift, festive tradition, or long-term wealth planning, Paytm Gold provides a simple and secure way to invest in 24K, 99.99% pure gold, sourced from MMTC-PAMP, India’s only refinery accredited by the London Bullion Market Association (LBMA). The gold is stored in fully insured, world-class vaults, ensuring complete safety and transparency.
Paytm Gold also enables disciplined saving through its Daily Gold SIP from Rs 9 onwards, allowing small, regular investments to accumulate over time. With real-time pricing, secure storage, and flexible investment options, it serves a variety of needs — whether it’s setting aside gold for future milestones, festive gifting, or building long-term financial security.
How to Invest in Paytm Gold
- Open the Paytm app and use the search bar to find ‘Paytm Gold’ or ‘Daily Gold SIP’.
- Tap ‘Buy More’ and enter the amount you want to invest. The minimum investment starts at just ₹9.
- Review the live gold price, inclusive of GST, displayed on the app. Choose to invest either as a one-time purchase or through a Systematic Investment Plan (SIP) with daily, weekly, or monthly frequency.
- Select a payment method — UPI, net banking, or debit card. Once the payment is made, the gold is securely stored in fully insured vaults.
- Receive confirmation of your transaction via SMS and email.
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