Mumbai, 6th August 2025: This Raksha Bandhan, Sweet Truth — the much-loved dessert brand from Rebel Foods — is dishing out more than just delicious treats. With their exciting new festive campaign #ABondSoSweet, they’re celebrating the delightful, chaotic, and enchanting bond between siblings. Think indulgent dessert hampers and a plantable Rakhi that blooms into wildflowers, adding a thoughtful and eco-friendly twist to the festivities.
From playful jabs like “Even if I’m sending you this Rakhi, I’m still Mom’s favorite” to a gift box made for two (but designed to tempt you into stealing that last bite), this campaign shines a light on the sibling shenanigans, little squabbles, and sweet bribes that many of us know all too well.
Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods, said “With #ABondSoSweet, we aimed to go beyond the usual gifting. It’s all about capturing the real essence of siblinghood – the teasing, the playful blackmail, the shared desserts – and packaging it in a way that tells a story. The plantable Rakhi is a meaningful touch that continues to grow long after the festival is over – just like the bond itself.”
Available in over 90+ cities across India, the limited-edition Sweet Truth Rakhi hamper features two rich desserts (choose between brownies or dessert jars), a plantable Rakhi, a sachet of roli-chawal, to make siblings chuckle, tease, and maybe even share a bite.
#ABondSoSweet Rakhi is now available to order and a limited edition Gift hamper will be live for the Rakhi weekend on Swiggy, Zomato, and EatSure, with order open ahead of Raksha Bandhan on August 9th.