National, 1st August 2025: This Friendship Day, TATA Starbucks raises a toast to friendships that feel like home through a heartfelt new campaign film that celebrates the everyday rituals that bring us closer.
Titled #FromFirstsToForever the film brings to life the unspoken comfort of true connection. It captures a slice-of-life moment between friends who reconnect over their favorite drinks at Starbucks. From first birthdays to new jobs, from long conversations to shared laughter: Starbucks is where they’ve always celebrated with each other. Anchored in authenticity and warmth, the story is a reminder that friendship is not just about grand gestures but about showing up, repeatedly, over a cup of coffee that speaks more than words.
The campaign explores how friendships evolve with time, just like our coffee rituals, from the first shared cup to the countless ones that followed. The film opens at a Starbucks store where four distinct friend groups: Gen Z regulars, office colleagues, and a group of middle-aged women, are spotted enjoying each other’s company, while celebrating a memorable moment. Whether it is your go-to coffee companion, your listener-in-chief, or the one person who just gets you, Starbucks celebrates the people who stay through it all. From shared playlists to missed calls, bear hugs to quiet coffee, the film is a visual love letter to the friendships that grow with every sip, every story, every celebration.
Speaking on the campaign, Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, said, “At Starbucks, we have always believed in the power of connections. Our stores are more than coffeehouses, they are spaces where stories unfold, friendships form, and bonds deepen. This film is our heartfelt tribute to all kinds of friendships, whether the freshly brewing ones or those that have stood the test of time. It celebrates the everyday rituals that bind us, and the warmth of always having someone to share that next cup with.”