Amazon India has returned with its highly-anticipated Prime Day shopping event, offering Prime members three days of exciting deals starting 12 a.m. on July 12 through July 14. During these 72 hours, customers can make the most of offers on a range of devices from Amazon—from Alexa-enabled Echo smart speakers and smart displays to Fire TV streaming sticks and the latest Kindle Paperwhite. Whether you’re setting up a smart home, upgrading your entertainment setup, or looking for the perfect way to enjoy your next read, there’s truly something for everyone.
Here’s what’s in store during Prime Day 2025:
Read anytime, anywhere
The all-new Kindle Paperwhite, Amazon’s fastest Kindle ever, is here to help you get lost in the story, without any interruptions. With a 7-inch glare-free display, 25% faster page turns, and battery life that lasts up to 12 weeks on a single charge, this latest e-reader by Amazon delivers the best performance of any Paperwhite yet. It’s made for reading anytime, anywhere—whether you’re lounging at home or on-the-go. Enjoy a flat discount of ₹3,000 off during the offer period.
Choose smart living
Echo smart speakers and smart displays with Alexa are built to make everyday life easier. Just ask Alexa to play your favourite music, control compatible smart devices, give weather updates, set reminders, alarms, make to-do lists, and much more. You can also explore fun activities for kids by asking Alexa. Moreover, with smart home bundles, getting started on your smart home journey is simpler than ever.
Offers to look out for during Prime Day:
- Flat 56% off on the Echo Pop Combo for Kids with Alexa Activity Kit
- Flat 54% off on Echo (4th Generation) Combo with Wipro Simple Setup 9W LED Smart Bulb
- Flat 51% off on Echo Pop Combo with Wipro Simple Setup 9W LED Smart Bulb
- Flat 50% off on Echo (4th Generation)
- Flat 41% off on Echo Pop
- Flat 19% off on Echo Dot (5th Generation) (Offer applicable on 12th July and 13th July 2025 only)
- Flat 17% off on Echo Spot
- Flat ₹5,000 off on Echo Show 8 (2nd Generation)
- Flat ₹3,000 off on Echo Show 10
Upgrade your entertainment experience
Whether it’s upgrading your non-smart TV to a smart TV or leveling up the performance of your existing smart TV—Fire TV Stick is just what you need. With Fire TV devices, you can enjoy your favourite movies and shows with fast streaming in brilliant picture quality and immersive audio. Access content from over 12,000 apps (subscription charges may apply), watch free/ad-supported content across apps like Amazon MX Player, catch up on live news and sports, and much more. Navigate it all with the Alexa Voice Remote; with simple voice commands to Alexa, you can search and stream content, control compatible smart home appliances, and more.
Offers to look out for during Prime Day:
- Flat 55% off on Fire TV Stick HD with Alexa Voice Remote
- Flat 50% off on Fire TV Stick Lite with Alexa Voice Remote Lite
- Flat 36% off on Fire TV Stick 4K with Alexa Voice Remote
Enjoy up to 58% off on Smart TVs with Fire TV built-in
- Flat 44% off on Xiaomi 138 cm (55 inch) FX Pro QLED 4K Smart Fire TV
- Flat 58% off on Redmi 80 cm (32 inches) F Series HD Ready Smart LED Fire TV
- Flat 56% off on Xiaomi 80 cm (32 inch) F Series HD Ready Smart LED Fire TV