New Delhi, 25th June 2025: Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited), one of India’s leading standalone health insurance providers, has announced a strategic partnership with Upstox, one of India’s fastest-growing wealth platforms. This collaboration marks a significant step toward integrating health protection with digital financial ecosystems, enabling millions of tech-savvy Indian consumers to access comprehensive health insurance solutions with the same ease and convenience as managing their investments.
By bringing Niva Bupa’s trusted and innovative health insurance offerings to the Upstox platform, the partnership aims to simplify the health insurance journey, foster financial wellness, and contribute meaningfully to the broader national agenda of increasing insurance penetration across the country.
With this collaboration, Niva Bupa becomes the first standalone health insurance company to partner with Upstox, marking a significant milestone in the convergence of health protection and digital financial services. As part of the partnership, a curated range of Niva Bupa’s health insurance products are now live and available for purchase directly on the Upstox platform, empowering millions of users to secure their health while managing their investments — all in one place.
Commenting on the partnership, Mr. Krishnan Ramachandran, MD & CEO at Niva Bupa Health Insurance, said “At Niva Bupa, we are committed to delivering innovative and customer-centric solutions that meet the evolving healthcare needs of today’s consumers. This partnership with Upstox not only strengthens our digital distribution strategy but also aligns with IRDAI’s vision of ‘Insurance for All by 2047’. By embedding health insurance into a leading wealth platform like Upstox, we are taking a significant step toward democratising access to quality healthcare in India. Upstox’s tech-driven, rapidly growing user base makes it an ideal partner in reaching the new-age Indian consumer with relevant, flexible, and affordable health insurance products.”
“At Upstox, our mission has always been to simplify and empower financial decision-making for our users,” said Kavitha Subramanian, co-founder, Upstox.. We believe that true financial well-being goes beyond just investments—it includes being prepared for life’s uncertainties. Health is wealth, and through this strategic partnership with Niva Bupa Health Insurance, we’re making it easier for our users to access trusted, comprehensive health insurance solutions directly through our platform. This collaboration marks a significant step toward enabling holistic financial planning, giving our users the tools they need to secure both their financial future and their health.”
Through this integration, Upstox users can now explore, compare, and purchase Niva Bupa’s health insurance offerings seamlessly, with a few clicks — ensuring financial and physical well-being are addressed together.
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