HealthAdmin9/25/2025
In a bold and much-needed step towards improving the health and nutrition of women and adolescent girls, the Government of India has launched a nationwide campaign titled “Sustha Nari, Sashakta Parivar” — translating to “Healthy Women, Empowered Families.” This campaign acknowledges a simple but profound truth: when women and girls are healthy, families thrive, communities prosper, and the nation grows stronger.
'ସୁସ୍ଥ ନାରୀ, ସଶକ୍ତ ପରିବାର' ଅଭିଯାନ ହେଉଛି ସଫଳ । ମହିଳାଙ୍କ ସ୍ୱାସ୍ଥ୍ୟ ସୁରକ୍ଷା ଉଦ୍ଦେଶ୍ୟରେ ଆରମ୍ଭ ହୋଇଥିବା ଏହି ଅଭିଯାନରେ ସାତ ଦିନରେ ୫୨,୯୪୨ ଶିବିର ସହ ୨୮.୪୬ ଲକ୍ଷ ମହିଳାଙ୍କ ସ୍ବାସ୍ଥ୍ୟ ସ୍କ୍ରିନିଂ ଏକ ମାଇଲଖୁଣ୍ଟ। pic.twitter.com/0Xec8CwdWw
— CMO Odisha (@CMO_Odisha) September 24, 2025
A Nationwide Movement with a Local Heartbeat
This campaign is being implemented across the country with a strong focus on community engagement, awareness generation, and preventive healthcare. It aims to bridge the gaps in women’s health — especially in areas like anemia, reproductive health, menstrual hygiene, and nutrition — which are often overlooked despite being critical to long-term well-being.
Across India, thousands of health awareness camps have been conducted under this initiative, reaching even the remotest corners of the country. But one state, in particular, has shown extraordinary commitment and community participation — Odisha.
Odisha Leads with Heart and Action
Within just seven days, Odisha conducted a remarkable 52,942 health awareness camps under the “Sustha Nari, Sashakta Parivar” campaign — a testament to the state’s proactive approach to public health.
These camps were not mere events. They were safe spaces for dialogue, learning, and support, where women and adolescent girls could openly talk about their health concerns, learn about menstrual hygiene, iron and folic acid supplementation, balanced nutrition, and access crucial services — often for the first time.
What’s even more inspiring is the massive participation: over 28.46 lakh (2.846 million) women and adolescent girls across Odisha took part in these camps. This overwhelming response highlights not just the scale of the campaign but the urgent need for such interventions, especially among marginalized and rural populations.
More Than Numbers: A Movement for Dignity and Health
Behind every number is a face, a story. A teenage girl learning about iron-rich foods and how to manage anemia. A mother getting screened for health risks and receiving nutritional guidance. A group of tribal women discussing menstrual hygiene in a culturally sensitive and non-judgmental environment. These are not just statistics — they are real steps toward a more informed, empowered, and healthier generation of women.
Health workers, ASHAs, Anganwadi workers, local NGOs, and volunteers played a crucial role in mobilizing communities, organizing camps, and creating a welcoming atmosphere where women felt seen and heard.
Focus Areas of the Campaign
The campaign centered around key areas that impact women and girls disproportionately:
These topics, though vital, often remain taboo or ignored. Through awareness camps and interpersonal communication, “Sustha Nari, Sashakta Parivar” is breaking barriers and building knowledge.
Health is Empowerment
When a woman is healthy, she can take better care of her children, contribute to the household income, and make informed choices. When a young girl understands her body, her rights, and her health, she grows up with confidence and dignity. This is the core philosophy behind the campaign — that health is the first step toward empowerment.
Looking Ahead
While the numbers are encouraging, the journey has just begun. Odisha’s success shows that with the right approach and community participation, change is possible — and scalable. The campaign must now evolve into sustained action: regular health check-ups, accessible sanitary products, nutrition support, and continued education.
Policymakers, health professionals, and communities must continue to work together so that every woman and girl — regardless of where she lives — has the right and opportunity to be healthy, strong, and self-reliant.
Conclusion: From Healthy Women to Stronger Families
The “Sustha Nari, Sashakta Parivar” campaign is not just a government initiative — it’s a movement toward equality, dignity, and holistic well-being. It reminds us that true empowerment begins with good health, and that by investing in women and adolescent girls, we’re investing in the future of our families, our communities, and our nation.
Odisha’s inspiring response is proof that change begins when people come together, with empathy, information, and action — and that every camp, every conversation, and every empowered woman is a step closer to a stronger, healthier India.