Mumbai, India – September 11, 2025: After seven years of shaping some of India’s most
memorable cultural stories, Connekting Dots enters a new phase of growth with the launch of
Dot Crew NetworkTM, a parent collective designed to carry the agency into its next horizon.
This evolution marks a timely expansion, strengthening scale, opening international doors, and
introducing Comma, a sister brand built for new-age, quick-turn communications.
Founded in 2018 by Neha Khilnani, Connekting Dots began as a boutique studio and has
grown into a trusted partner for legacy brands in hospitality, spirits, wellness, and culture. Known
for shaping identity, memory, and cultural equity, the agency now builds on that foundation with
Dot Crew Network, envisioned as a cultural house that unites enduring legacy with instant
visibility.
“Dot Crew Network is not a rebrand; it is an expansion of our original vision. Having worked in
the communications and cultural strategy space for over 18 years, starting at the age of 19, I’ve
seen how brands evolve across generations. Dot Crew Network is the natural expansion of that
journey, one that brings together legacy, speed, and international scale.,” said Neha Khilnani,
Founder. “Connekting Dots will continue to serve as the cultural studio that creates depth and
legacy for brands. But we also recognised the market’s growing need for agility and speed.
Comma is our answer to that, fast, sharp, and execution-first. Together, the two arms allow us to
offer brands both: cultural memory that lasts, and market momentum that moves now.
Launching Dot Crew Network on 9/9 feels significant, a moment that roots our past and future in
equal measure.”
Under the Dot Crew Network umbrella, the verticals will operate with distinct but complementary
mandates:
● Connekting DotsTM will remain the culture-first studio, focused on strategy, narrative,
and long-term brand equity.
● CommaTM will serve as the execution-forward collective, offering PR, content, and
amplification designed for speed, recall, and visibility.
In many ways, the world of punctuation has always guided our work. Dots are many and when
connected, they take time, trust, and rhythm to create a complete sketch. That is the workof Connekting DotsTM: shaping legacy brands where culture is built slowly, like a ritual until a brand has a clear voice and not just noise.
A comma, on the other hand, is never an ending, it signals a story still in motion. For younger,
emerging founders and first-time entrepreneurs, CommaTM is that pause and push forward: a
space to start writing their story, improvise as they grow, and stay relevant without waiting years
for impact. Together, Dot Crew Network holds both the patience of legacy and the urgency
of now.
The expansion also reflects Dot Crew Network’s international footprint, with mandates already
spanning India, the Middle East, and Russia, including work with the ITE Group on
cross-border platforms connecting Indian businesses with the GCC and CIS region. This
positions the collective as both a cultural custodian at home and a partner for global brands
seeking entry into South Asia.
With this step, the company grows from a single successful studio into a networked model, one
built for today’s brand realities, where depth and speed must work in tandem to create
relevance, resonance, and results.