Bangalore, Dec 23: GIVA Exchange Fest has emerged as one of the brand’s most impactful GIVA’s ongoing Exchange Fest has emerged as one of the brand’s most impactful customer-led initiatives to date. While the fest is still underway and will continue till the end of December, it has already recorded a strong nationwide response, collecting over 5,00,000 pieces of old jewellery in just 20 days, highlighting significant consumer enthusiasm for upgrading unused jewellery into contemporary silver pieces.
The Exchange Fest witnessed participation from 40,000 customers across 300 GIVA stores, spanning metros, tier 1, and tier 2 cities. Customers exchanged jewellery of all types and conditions, reinforcing the program’s inclusive and easy-to-participate nature. The initiative successfully drove significant in-store footfall and repeat visits, making it a strong retail and engagement driver during the fest period.
High customer engagement was fuelled by instant gratification through GIVA vouchers and the opportunity to upgrade to attractive silver jewellery, creating a rewarding and seamless in-store experience. The program also carried a strong sustainability angle, encouraging reuse and responsible disposal of unused jewellery.
Commenting on the success, Anirudh Kudva, Chief Revenue Officer, GIVA said,
“The response to the Exchange Fest has been phenomenal and far exceeded our expectations. Our integrated digital and high-impact BTL campaigns played a key role in driving customers into stores, and in less than three weeks, we’ve seen enthusiastic participation across metros, tier 1 and tier 2 cities. The scale of engagement reinforces the strong resonance of value-driven, inclusive initiatives that go beyond traditional jewellery purchases.””
Executed seamlessly at scale across GIVA’s retail network, the Exchange Fest stands out as one of the brand’s largest exchange-led initiatives to date, further strengthening GIVA’s positioning as an accessible, modern jewellery destination that delivers value beyond traditional purchases.