Gurugram, 04 September 2025: Vijay Sales, India’s leading omni-channel electronics retail chain, has announced the launch of India’s first Dyson shop-in-shop at Vijay Sales’ flagship store in Sector 29, Gurugram, Haryana. Located in one of Gurugram’s prime and dynamic location, this new immersive retail space covers nearly 200 square feet, is making Dyson technologies accessible for even more consumers across the country and placing ‘Dyson Near You’.
The -space is designed to provide consumers an uninterrupted hands-on experience, for the ultimate “try-before-you-buy” retail experience, ensuring they find the right machine or accessory to suit their needs. Showcasing the complete portfolio of Dyson technologies, including floor care, environmental care, beauty, audio and lighting, the new retail experience allows consumers to engage with the products in real-time, offering personalized demonstrations and tailored guidance from Dyson experts to discover the right Dyson solutions for their individual needs.
Mr. Nilesh Gupta, Director, Vijay Sales, said, “At Vijay Sales, we have always believed that premium technology must be experienced, not merely displayed. By bringing a fully immersive Dyson experience into our Sector 29 store, we are raising the bar for experiential retail in India, giving consumers the freedom to vacuum, purify or style their hair in-store and receive expert advice throughout the journey. It is a vivid extension of our core promise – exceptional choice backed by knowledgeable service.”
Ankit Jain, Managing Director, Dyson India said: “We are pleased to strengthen our partnership with Vijay Sales through the first-ever shop-in-shop experience, marking our expanded presence and reiterating our commitment of bringing Dyson technologies closer to consumers. At Dyson, problem solving is at the heart of what we do as we focus on making everyday life better through engineering.
He further added, “Our new shop-in-shop retail format continues to reflect our belief that technology should be experienced first-hand. Therefore, together with Vijay Sales, we invite everyone to interact with our innovations, seek expert guidance, and discover how Dyson can elevate their everyday.”
Since its inception, Vijay Sales has championed a customer-first ethos that goes beyond competitive pricing to include unparalleled in-store experiences. Whether it’s testing the suction power of Dyson’s latest cordless vacuums on various floor surfaces or witnessing live demonstrations of air-filtration efficiency, shoppers can now make purchase decisions with confidence, equipped with first-hand insight and expert advice.