Mumbai, July 19: Whisper World , the global pioneer in In-Content Advertising (ICA), has been recognized as the ‘Best Global Tech-Driven AdTech Company’ at the Outlook Business Spotlight – Enterprise & Leadership Awards 2025. Ms Nidhee Kekre, CSO, Whisper World accepted the award at the event hosted in Bangalore on June 27, 2025, that was attended by industry leaders, dignitaries and change-makers. The recognition marks a milestone in Whisper World’s mission to transform brand communication through immersive, data-led innovation across global media landscapes, including India.
“The award is recognition of our belief that advertising in order to be effective, should not only get reach but also attention, in an era of attention deficit. In-Content Advertising allows us to merge brand messaging with audience attention points and our technology ensures that impact is not just creative; it’s measurable for effectiveness and scalable for reach. It’s like mass personalisation on the largest possible medium and ICA is most effective when used in conjunction with TVC. We have tested it using various methodologies and it delivers immense value for the brands. Since our India launch in 2019, have scaled rapidly through partnerships with the major broadcasters – JioStar and ZEE Network, delivering measurable impact across 18+ channels in 8 languages,” says Ms Nidhee Kekre, Chief Strategy Officer, Whisper World.
Founded in 2014 and operational in 7 countries, Whisper World is redefining how brands connect with audiences through ICA, an advertising format that embeds branded messages directly within content, creating intuitive viewer engagement. Backed by measurement partnerships with Nielsen, Kantar and BARC, Whisper World’s ICA solutions have become essential tools for brands across sectors aiming to stay relevant, particularly in India’s households that continue to consume content primarily through TV.
“Our proprietary ad-tech platform, combined with in-house production – Whisper Studios, allows us to integrate brands synergistically within the content and is a great tool when used along with TVC. With over 5,00,000 eye-tracking tests and 1,400+ brand lift studies backing our methodology, we continue to raise the bar for performance led storytelling. At Whisper World, we serve ICA through the most popular TV shows that audiences already care about. This award fuels our drive to keep pushing boundaries, blending tech and creativity to reshape the future of advertising,” concludes Ms Kekre.