New Delhi, Oct 26: Ai+ Smartphone emerged as India's fastest-growing smartphone brand in Q3 2026, recording 306% year-on-year growth in shipments, according to the latest Monthly India Smartphone Tracker by Counterpoint Research. The milestone comes against a challenging industry backdrop, with India's overall smartphone market declining 20% year-on-year to its lowest third-quarter shipment volume in a decade.
According to Counterpoint Research, Ai+ Smartphone's growth was driven by its expanded product portfolio, stronger marketing efforts, and increased consumer visibility. The performance comes amid a broader shift in India's smartphone landscape, with homegrown brands collectively increasing their market share from 2% in Q3 2025 to 7% in Q3 2026, reflecting their growing presence in a market traditionally dominated by global players.
The achievement is particularly significant given the mounting cost pressures across the smartphone industry. Counterpoint reported that record-high memory prices have pushed up device costs, with shipments in the sub-₹20,000 segment declining 47% year-on-year as devices moved into higher price bands. The research firm also projects an approximately 13% contraction in India's smartphone market for 2026.
Speaking on the same, Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone) said,
"Ai+ Smartphone was India’s fastest-growing smartphone brand in Q3, recording 306% year-on-year growth. While sustaining this pace may be challenging given our relatively small starting base, we are happy to be part of a larger shift that is creating space for Indian brands to compete with established and respected global players. The share of Indian smartphone brands has grown from 2% to 7%, signaling the potential of this emerging ecosystem. We believe this is just the beginning, and we are excited to contribute to its growth.”
As the industry navigates rising component costs, changing consumer preferences and an increasingly competitive market, Ai+ Smartphone remains focused on strengthening its product portfolio, expanding its market presence and building a sustainable, consumer-focused smartphone business. The company's Q3 performance reinforces its ambition to establish itself as a competitive homegrown player in India's evolving smartphone market.