June 24: A new report has highlighted the rapid rise of India’s “insurgent brands,” which together generated over $7.5 billion in revenue in FY25, reflecting strong consumer demand for new-age, digital-first businesses.
These brands, typically characterised by innovative business models, strong digital presence and direct-to-consumer engagement, have been expanding rapidly across sectors such as lifestyle, personal care, food and beverages, and consumer goods.
According to the report, the growth of these brands has been driven by changing consumer preferences, increased online adoption and greater willingness among younger consumers to explore alternative products beyond traditional market leaders.
Industry observers note that improved access to digital platforms, logistics networks and funding ecosystems has enabled these brands to scale quickly and compete with established players in the market.
The report also highlights that insurgent brands are increasingly focusing on niche markets, product differentiation and community-driven marketing strategies to build strong customer loyalty.
Experts believe the segment is expected to continue expanding as India’s digital economy matures, creating new opportunities for entrepreneurship and innovation in the consumer sector.