New Delhi, Oct 26: This festive season, P•TAL introduces Shubh Laabh, a campaign built around the central thought ‘Shubh Bhi, Laabh Bhi’. Rooted in the tradition of bringing auspicious metals home during Dhanteras and Diwali, the campaign celebrates brass, copper and kansa as meaningful purchases that hold value beyond the festive season.
For generations, ‘Shubh Laabh’ has been associated with prosperity, auspicious beginnings and the rituals surrounding Dhanteras. While ‘Shubh’ represents auspiciousness and the welcoming of good fortune into the home, ‘Laabh’ speaks to the lasting value of what we bring home. Through this campaign, P•TAL builds on this cultural association, encouraging consumers to look at traditional metalware not merely as a festive purchase, but as something to use, cherish and potentially pass down through generations.
The campaign film brings Shubh and Laabh to life as characters who, year after year, find themselves stationed outside homes while the celebrations unfold within. Told with light humour and a familiar cultural cue, the film builds to a simple thought: this festive season, don’t just place Shubh Laabh at the door, bring them home.
The campaign period will also see the launch of new festive products, including a 4L Brass Degchi, developed in collaboration with Chef Natasha Gandhi, and a new Pooja Thaali Set. Designed around the traditions of festive cooking, serving and prayer, both launches extend the campaign beyond communication into products that bring Indian craftsmanship into the heart of Diwali celebrations.
Speaking about the campaign, P•TAL Co-founder Aditya Agrawal shares:
“We have all grown up seeing ‘Shubh Laabh’ written outside our homes and shops around Diwali. The thought behind this campaign was simple: what if, this year, we brought that sentiment inside the home? For us, brass, copper and kansa are not just festive purchases. They are an investment in materials that have value of their own, in objects that become part of everyday life, and in craft that can stay in a family for years. That is really where ‘Shubh Bhi, Laabh Bhi’ comes from: the belief that what is auspicious can also be useful, valuable and lasting.”
As part of the festive offering, customers can avail up to 20% off on orders up to ₹14,999 using code SHUBHLAABH. Orders above ₹14,999 receive a complimentary 5g silver coin from Mia by Tanishq, while orders above ₹39,999 receive a complimentary 0.5g gold coin. One lucky shopper also stands a chance to win a ₹1 lakh cash prize during the campaign period.