Hyderabad, 4th February, 2023: CARE Hospitals, one of India’s leading multi-specialty hospitals group today launches a video campaign #CAREisCURE on the occasion of World Cancer Day. The campaign aims to raise awareness about the importance of prompt diagnosis and treatment of cancer, and to inspire hope and positivity in those affected by it. The video shows the heart-warming story of a teenage boy whose mother is diagnosed with cancer and overcomes the odds to beat cancer.
The video highlights the importance of coming together as a community to support those who are fighting cancer. Inspired by his own journey, the young man takes the movement further by organizing a Cancer Awareness Run to bring together all those who have responded to the hashtag and helped him and his mother. The run serves as a symbol of hope and a reminder of the power of support and care in the fight against cancer.
Speaking about the video, Prasenjit Ghosh, VP-Sales & Marketing, CARE Hospitals said, “We hope the video will inspire people to join the movement and help create a world where care is truly a cure. Cancer affects millions of people around the world, but with early detection and proper treatment, it can be beaten. With #CAREisCURE, we want to spread a message of hope and positivity and show that cancer is a challenge that you can overcome.”
In a fast-paced world nothing should hold people back from supporting and caring for those in need. This is the driving force behind the launch of #CAREisCURE. CARE Hospitals targeting to break down the stigma surrounding cancer and inspire those who are affected by this to seek proper treatment at the right time. CARE Hospitals is dedicated to providing state-of-the-art service to the patients and believes in making a real difference.
The video campaign was created by Raasta Studio and will be rolled out on CARE Hospitals’ social media platforms, including Facebook, Instagram, YouTube, Twitter and LinkedIn.