KOCHI, Nov 01: The Public Relations and Advertising students of the Kerala Media Academy have launched 'Civic First', a public awareness campaign to promote civic sense, social responsibility and responsible public behaviour.
The campaign was inaugurated by Biju Issac, Enforcement RTO, Ernakulam, at the Academy auditorium. He said civic sense must be nurtured by every individual, beginning at home. Film and television actor Anjana Appukuttan unveiled the campaign logo. Vinod Kumar, Motor Vehicle Inspector, Ernakulam, led the participants in a pledge to uphold civic responsibilities in their everyday lives.
The programme began with a welcome address by Amina Parveen, followed by a presidential address by campaign coordinator Sreehari Rajesh. Campaign coordinator Sreedatha K. proposed the vote of thanks. Academy officials, faculty members and students attended the event.
The campaign aims to raise public awareness of basic civic duties in everyday life, including waste management, traffic rules, protection of public property and courteous behaviour towards fellow citizens. Awareness activities will include digital and social media content, posters, flash mobs, and classes for students and the general public.
Through 'Civic First', the students hope to encourage people to make better civic habits part of their daily lives.